3 Writing Tips for Better Communication
November 29 2017
You may not know it, but every time you write an email, you put your reputation on the line. Sloppy writing makes you look unprofessional and can quickly turn off prospective clients and business partners. But if writing isn't your strong point, how can you convey your expertise and gain the trust of your reader?
Take It Seriously
If you want to be a better writer, you have to focus and ask yourself some questions. Consider your audience and the message you want to communicate. What's your purpose? What response do you want? Putting these concepts into perspective before you begin makes it much easier to organize and construct a well-written piece.
Focus on Readability
You want your message to be clear and direct. Often, that means using the shortest, simplest terms, an active voice and a conversational tone. Buzzwords and confusing industry jargon will only put the reader to sleep. Keep it simple.
Formatting also plays a big role. A huge chunk of unbroken text can be overwhelming for the reader. Breaking up an email with white space, subheadings and bullets makes it much more skimmable and easy to understand.
Check for Mistakes
While the occasional typo may happen, the fewer mistakes you make, the better. Take the time to proofread your work. Common blunders to look out for include improper grammar, punctuation errors and word mix-ups (e.g., its and it's).
Sometimes writers make mistakes more or less by choice. One such example is using all caps to emphasize an important term or passage. While it definitely stands out, it also comes across as though you're yelling at the reader. Instead, opt for bold or italicized text and use these options sparingly.
By improving your business writing, you'll become a better communicator and get a leg up on the competition.